Baseline Cellular Health ("we," "us," or "our") operates the website baselinecellularhealth.com (the "Site"). This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information. By using the Site, you agree to the practices described in this policy.
1. What Information We Collect
Information you provide. The only personal information we collect directly from you is your email address, and only when you voluntarily submit it through a signup form on the Site. We do not ask for your name, payment information, or other personal details.
Information collected automatically. We use Google Analytics 4, deployed through Google Tag Manager, to understand how visitors use the Site so we can improve it. These tools set cookies and collect standard usage data such as the pages you view, how you reached the Site, your approximate location (city or region, not your precise location), and basic device and browser information. This information is used in aggregate to measure and improve site performance. You can read how Google uses this data at policies.google.com/technologies/partner-sites, and you can opt out using the Google Analytics opt-out browser add-on.
Advertising pixel. We use the Meta (Facebook) Pixel to measure the performance of our advertising and to show relevant ads on Meta platforms (Facebook and Instagram). The pixel sets cookies and collects standard usage data, such as pages viewed and actions like submitting a signup form. You can control ad personalization in your Facebook and Instagram ad settings, and read how Meta uses this data at facebook.com/privacy/policy. We never sell your data.
Product analytics and session replay. We use Microsoft Clarity to understand how visitors interact with the Site through aggregated metrics, heatmaps, and session replays. Clarity may record interactions such as mouse movements, clicks, scrolling, and pages viewed, captured on a de-identified basis, and it masks sensitive input fields by default. We use this only to diagnose usability issues and improve the Site. You can read how Microsoft uses this data at privacy.microsoft.com.
2. How We Use Your Email Address
We use your email address solely to:
- Deliver the free resource you requested (the Baseline GLP-1 Starter Guide)
- Send periodic educational newsletters about GLP-1 medications, peptides, metabolic health, and longevity
- Notify you of new research guides published on the Site
We will never sell, rent, or share your email address with third parties for marketing purposes. We are not affiliated with any pharmaceutical company and receive no compensation for our content.
3. Email Service Provider
We use Kit (formerly ConvertKit), a third-party email service provider, to store and manage our subscriber list and to send emails. Kit processes your email address on our behalf under a data processing agreement. Kit's privacy policy is available at kit.com/privacy.
4. Legal Basis for Processing (GDPR)
If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, our legal basis for processing your personal data is your consent, which you provide by submitting your email address through our signup form. You may withdraw this consent at any time by unsubscribing (see Section 6).
5. Data Retention
We retain your email address for as long as you remain subscribed to our newsletter. If you unsubscribe, your email address will be removed from our active mailing list within 10 business days. You may request complete deletion of your data at any time (see Section 7).
6. Unsubscribing
Every email we send includes an unsubscribe link at the bottom. Clicking that link will immediately remove you from all future mailings. You may also unsubscribe by emailing us at hello@baselinecellularhealth.com with "Unsubscribe" in the subject line.
7. Your Rights (GDPR and Applicable Law)
Depending on your location, you may have the following rights regarding your personal data:
- Right of access: You may request a copy of the personal data we hold about you.
- Right to rectification: You may request that we correct inaccurate personal data.
- Right to erasure: You may request that we delete your personal data from our systems entirely.
- Right to data portability: You may request your data in a structured, machine-readable format.
- Right to object: You may object to our processing of your personal data at any time by unsubscribing.
- Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, email us at hello@baselinecellularhealth.com. We will respond within 30 days. We do not charge a fee for handling data subject requests.
8. Children's Privacy
The Site is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has submitted their email address through our Site, please contact us and we will delete it promptly.
9. Security
We take reasonable precautions to protect your information. Your email address is stored by Kit, which employs industry-standard security measures. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
10. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. Continued use of the Site after changes constitutes your acceptance of the updated policy. Material changes will be communicated to subscribers via email.
11. Contact
For any questions, requests, or concerns about this Privacy Policy or how we handle your data, please contact us:
Baseline Cellular Health
Email: hello@baselinecellularhealth.com
Website: baselinecellularhealth.com